Fun factor
We
begin examining the value of our products as early as the development stage and look for potential dangers that could arise as a child plays with our toys. We believe that toys are more than just
a means of entertainment. The “fun factor” also includes a toy’s cultural value, which promotes a child’s development. The emotional development of a child is just as
important as intellectual development and learning motor skills. We firmly believe that a good toy – and good design in particular – can positively influence a child’s
development. It is only logical then that we understand “safety” as an integral part of a toy’s “fun & cuddle factor”.We apply the following instruments in the testing of our products:
- Experience list [interaction for entry into an experience list]
- Legal requirements, such as EN 71 or ASTM
- Test groups in nursery schools
- Learning and fun factor analysis (Spiel Gut, TÜV, LGA]
We only include products into our collections once they have fulfilled these requirements.