Press Releases

If you wish to receive sigikid product pictures or other picture data in print quality, you can place your request per e-mail. We shall be pleased to send you the required pictures as CMYK data.

Download press information as pdf file


06.09.2010

Invasion of the Cuddly Beasts

sigikid is setting a trend with its line of cuddly BEASTS for grown-ups - now the plush experts are presenting a total of 12 new, zany characters


The veil of secrecy has been lifted, the taboo shattered: Today, adults no longer need to be ashamed of growing fond of a cuddly animal. And so more and more men are openly admitting their foible for plush toys, too! BEASTS from sigikid have contributed in no small measure to this trend, because their extraordinary design, their comical names and stories are targeted directly at mature customers. There’s no sentimental “brouhaha” here - BEASTS are real personalities, indeed peculiar and freakish at times, but always inspirited with a cuddly, soft core.


Pudel Nudel and U-Bahn Ulli

The constantly growing fan club will be happy to learn that we are introducing a whole dozen new BEASTS in the months to come. They have names like Pudel Nudel, U-Bahn Ulli, Mountain Mama or Fat Fonso and shapes, details and materials familiarly different from other sigikid cuddly animals.

Each new BEAST has its own story to tell: Cat Macchiato, for instance, was raised in an espresso bar near Verona, and set off to conquer Hollywood. The vain Fou Fou Fox would rather back comb his magnificent head of hair every day instead of hunting rabbits and has always been interested in fine arts. Five of the twelve new BEASTS are so round and well-padded that they can easily be used as a cuddle cushion or reading pillow for long winter evenings.

If you want to become acquainted with the new BEASTS and learn about their stories, meet them in BEASTS TOWN at www.sigikid-beasts.com. You will also find the “Old Members” of the BEASTS family and a wide range of hilarious BEASTS bags. And because people love giving the gift of BEASTS to good friends and colleagues, each of these cuddly animals with a cult following comes with its own story tag.



go back