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28.01.2010

The Cuddly Cult Connection


The BEASTS success story continues:
sigikid presents the newest cuddly BEASTS for 2010


There are cute cuddly animals. And then there are BEASTS. The cuddly animals from sigikid have a cult following and are anything but ordinary. Whether Richy Maharadscha or Lady Schnatterly - these funny plush beasts are all very peculiar characters. Every one of them has its own original name, its own story and its own, special and endearing characteristics.

The illustrious BEASTS tribe is welcoming a total of 16 new family members in spring 2010. To the pleasure of all fans, the sigikid designers were once again able to let their creative juices flow while designing the new collection. And they weren't extraordinarily imaginative just with the shapes, colours and beastly characters, but the team also embarked on innovative paths in their choice of materials.


Extravagant materials, luxurious workmanship

All 16 of these brand new cuddlers exhibit the passion for extravagance. The eccentric Cheerio Chicken enthuses fans with a multicoloured, luxurious dress of feathers; the imposing bull Macho Gazpacho excites everyone with a mix of smooth and soft materials. Whether a distinguished sewer rat or a neurotic stork, a giraffe that needs cuddling or a dopey bear - the new BEASTS live up to their clique's reputation as the alpha team when it comes to success. Just like their successful predecessors Bolle Beluga, Burnout Bernadette, Ziegen Zicke and co., these new cuddly beasts are out to make the world a happier place. People who give the gift of BEASTS are people who can laugh at themselves and who see the weaknesses in others with a twinkle in their eye. And they also convey an important message, namely: You're never too old to cuddle!

So you can take these captivating BEASTS with you wherever you go, this sigikid line-up has also featured a collection of BEASTS bags for around two years now. This collection will be expanded in spring 2010 with seven ingenious new styles – from the shaggy X-treme Coucher bag, to the feathery Cheerio Chicken bag and the smoochably soft shoulder bag à la Jacques Giraff.


sigikid will be presenting all of the new BEASTS and BEASTS bags from February 4th to 9th at the International Toy Fair in Nuremberg, at the sigikid stand D07-E08, this year in Hall 2. We will gladly send you high-resolution image material and individual product descriptions on request.

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