I decide!

Studies have shown that children have a great influence on what their parents buy. And this is not limited to purchases made for children. Whether it's choosing a new washing machine, booking a holiday or even deciding which car to buy – kids have a lot to say when it comes to choices like these. In short: Get kids on your side and you'll often have the parents on board right away, too.

1
 FURNISHINGS
TELEVISION
HOLIDAY
COLOUR OF THE GARAGE DOOR
REASTAURANT
CLOTHES
DOOR-PLATE
CAR
PATIO LOUNGER
GROCERIES
SHOWER GEL
DOORMAT
PETS
SWEETS
CARPET
APPLIANCES
LAMPS


Success with emotion

Who you reach and what you achieve with cuddly advertising

Neurophysiological studies show that emotions have a big impact on our decisions – especially on what we buy. Emotions always override rational thinking for the simple fact that even though we think we are making a conscious decision, we never really are.


“70 – 80 % of all decisions are made unknowingly, and even the remaining 20 – 30 % are not made as freely as we think they are. [...] All important decisions that a customer makes are emotional. Decisions without an emotional component are meaningless to the customer's brain.”
(Source: Hans-Georg Häusel, Brain View – Why Customers Buy)

Emotions guide our buying behaviour. That's why brand communication needs to be emotional.


The left side of the brain
The left side of the brain is
responsible for everything
that we generally call
“thinking”.

READING
LOGIC
CONCENTRATION
ANALYSING
SCIENCE
SENSE OF TIME
LINEARITY
RULES
MATHEMATICS
RATIONALITY
LANGUAGE

 The right side of the brain
The right side of the brain is
responsible for everything
that has to do with emotions
and metaphorical thinking.
This is where we make all our important decisions.

FEELINGS
SYMBOLS
BODY LANGUAGE
SPONTANEITY
ERRATICISM
CURIOSITY
IMAGERY
INTUITION
CREATIVITY