Cuddle factor

Cuddling is a basic human need. Knowing this, we place a high value on the “cuddle factor” of our products. Each one of our creations is tested again and again during the creative process to determine whether it is cuddly enough to become a part of our collection. The cuddle factor takes on particular importance as we select our raw materials and materials for stuffing. Our designers personally “test cuddle” all materials. Only those which meet our high standards are used to turn our concepts into products.